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The challenge of a small business is to create an interesting banner and logos to suit their personality and their individual business as well as to capture your interest as we are visual virtual shoppers. Hats off to these ladies who have converted visual shoppers into real life ones with their fun pages and regular social media networking. A website can often help too http://www.soapy-jos.co.uk/ for example .The advantage of the second example is that whilst acting as an agent/consultant she has a premade website with a very strong branding so how do they compete - the answer is they don't have to.
It is more about developing relationships online and in person when possible. Then comes the timing , perhaps a birthday coming up or a seasonal thing like Valentine's and that visual logo pops back into your head . Let's say for example you remember that supporting and shopping local is part of your news resolution and you pop back to browse your favourites.Usually the ones you have connected with and remembered along the way. So even on the web first impressions count and a unique logo goes a long way towards that.
Your final decision as to what to buy where will be your choice but just how much do you feel that you are affected by this type of media?